Gender Identity
1 = Yes
2 = No
3 = Prefer not to say

No children aged 17 or under
0 = No
1 = Yes

Urban/rural
1 = Urban – Population over 10,000
2 = Town and Fringe
3 = Village
4 = Hamlet & Isolated Dwelling

Employment status
1 = Full-Time employment (more than 29 hours a week)
2 = Part-Time employment (less than 29 hours per week)
3 = Retired / Widow / Widower
4 = Student
5 = Not working / Sick / Disabled

Adults in household
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10
12 = 12
13 = 13
15 = 15

Sexual orientation
1 = Heterosexual or straight
2 = Gay or lesbian
3 = Bisexual
4 = Prefer to use another term
5 = Prefer not to say

Household income
1 = Up to £10,399
2 = From £10,400 to £15,599
3 = From £15,600 to £25,999
4 = From £26,000 to £36,399
5 = From £36,400 to £51,999
6 = From £52,000 to £77,999
7 = £78,000 or above
8 = Don't know
9 = Prefer not to say

Household income - Weekly
1 = Up to £199
2 = From £200 to £299
3 = From £300 to £499
4 = From £500 to £699
5 = From £700 to £999
6 = From £1,000 to £1,499
7 = £1,500 or above
8 = Don't know
9 = Prefer not to say

Highest educational level
1 = I have no formal qualifications (and I am not still studying)
2 = Entry level qualification such as ESOL, ELC or Skills for Life
3 = GCSE/ O' Level/ CSE/ National Qualifications/ Standard Grades – but not Maths and not English
4 = GCSE/ O' Level/ CSE/ National Qualifications/ Standard Grades – including Maths or English
5 = Level 1-2 vocational qualification or intermediate apprenticeship
6 = A' level, Scottish Higher, Welsh Baccalaureate, International Baccalaureate or equivalent)
7 = Level 3 vocational qualification or advanced apprenticeship
8 = Diplomas in higher education (HNC/ HND/ BTEC Higher or equivalent)
9 = Level 4-5 vocational qualification or higher apprenticeship
10 = University first degree (BA/ BSc/ BEd/ PGCE or equivalent)
11 = Level 6 vocational qualification or degree apprenticeship
12 = University higher degree (e.g. Masters, PhD or equivalent)
13 = Still studying/ still at school
14 = Prefer not to say
15 = Don't know

Use of VPN
1 = Yes, for personal/recreational use ONLY
2 = Yes, for work/business use ONLY
3 = Yes, for BOTH personal/recreational use and work/business use
4 = No
5 = Don't know

Satifcation with Life
0 = 0 - Not at all
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10 - Completely

I can share my opinions and have a voice online more easily or effectively than I can offline
1 = Strongly agree
2 = Somewhat agree
3 = Neither agree nor disagree
4 = Somewhat disagree
5 = Strongly disagree
6 = Don't know

Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics such as race, religion, sex, sexual orientation, disability or gender identity; e.g., hate speech
1 = 1 - Mildly concerned
2 = 2
3 = 3
4 = 4
5 = 5 - Very concerned
6 = Not concerned at all
7 = Don't know

Most recent seen/experienced online harm
1 = Hateful, offensive or discriminatory content that targets a group or person based on specific characteristics such as ra
3 = Content or language which objectifies, demeans or otherwise negatively portrays women
4 = Content depicting the sexual abuse or sexual exploitation of children
5 = Content encouraging extremism, radicalisation or terrorism
6 = Content depicting or encouraging violence or injury
7 = Sale or advertisement of illegal drugs or psychoactive substances e.g. 'magic mushrooms'
11 = Misinformation i.e. false or misleading stories, claims or assertions e.g. 'fake news'
12 = Content encouraging or assisting serious self-harm
13 = Content encouraging or assisting suicide
14 = Content promoting excessive or unhealthy dieting/exercise
16 = Promotion of female genital mutilation (FGM)
17 = Unwelcome friend or follow requests, or messages
18 = Stalking, cyberstalking or harassing behaviour
19 = People pretending to be another person, e.g. 'catfishing'
21 = Trolling, i.e. a person who says something to cause intentional upset or provoke a negative reaction
22 = Pressure to send sexual or nude images or videos
23 = People sending unwanted/unsolicited sexual or nude images or videos, e.g. 'cyber flashing'
24 = Fake or deceptive images/videos, e.g. 'deep fakes'
25 = Collection or use of my data without my knowledge or permission
27 = Private/intimate information made public, e.g. 'doxxing'
28 = Sharing of, or threats to share, intimate images without consent e.g. 'revenge porn'
29 = Intentional harassment during gaming, e.g. 'griefing'
30 = Private conversations shared without consent
31 = Content glamourising unhealthy or abusive lifestyles, e.g. binge drinking, drug taking
32 = Unintentionally spending money on in-app purchases or gifts
33 = Group shaming, boycotting, or excluding someone based on their views, opinions or actions, including online 'pile-ons'
34 = Paid-for or sponsored content which was not clearly marked as such, e.g. 'astroturfing'
37 = Generally offensive or 'bad' language, e.g. swearing, rudeness
41 = Content which advertises prostitution, or offers accommodation etc in exchange for sex
43 = Content facilitating human trafficking (including sexual and labour exploitation, or recruitment for county lines activi
46 = Content that shames or stigmatizes certain body types e.g. body size, shape or features
47 = Receiving unrequested gifts or in-game gifts from someone you've had brief, or no communication with, online or offline
48 = Content that promotes or glamourises the carrying of weapons
49 = Content which facilitates the access to 3D printed firearms and other weapons, digital files and instructional material
50 = Content that helps illegal or unlawful immigration into the UK
51 = False reporting (when someone or their content is maliciously reported to a platform)
52 = Lockout and control (when someone takes control of your account, for example to remove or post content, without your per

Frequency of exposure
1 = Once
2 = 2-3 times
3 = 4-5 times
4 = 6-10 times
5 = More than 10 times
6 = Don't know / can't remember

All respondents who have experienced an online harm in the past four weeks and know their most recent experience
1 = 1 - It didn't bother me at all/ It didn't offend me at all
2 = 2 - It slightly bothered me/ It slightly offended me
3 = 3 - It really bothered me/I found it extremely offensive

Satisfaction with reporting process
1 = Very satisfied
2 = Somewhat satisfied
3 = Neither satisfied nor dissatisfied
4 = Somewhat dissatisfied
5 = Very dissatisfied

Site/service when experience harm
1 = A website or app where you view videos posted by other users e.g. YouTube, TikTok
2 = Social media website or app e.g. Facebook, X (formerly Twitter), Instagram
3 = Livestreaming website or app – this could be part of a social media website or app e.g. Twitch, Facebook Live
4 = A search engine e.g. Google, Yahoo
5 = Instant messenger website or app e.g. Facebook Messenger, WhatsApp
6 = News website or app e.g. BBC News, The Guardian, Daily Mail Online
7 = Online gaming website or app, but not including in-game chat e.g. Fortnite, EA Sports FC 24, Roblox
8 = A Q&A website or app e.g. Quora
9 = Email
10 = Blog website or app e.g. WordPress, Bloglovin'
12 = Online dating websites or apps e.g. Tinder, Bumble
13 = Video on demand website or app e.g. Netflix, NOW
14 = 'Adult' site containing sexual content
15 = An in-game chat / chat room
16 = Other
17 = Can't remember
18 = Prefer not to say
19 = The 'Dark Web'
20 = Generative AI e.g. ChatGPT, Snapchat MyAI
21 = File sharing service e.g Apple AirDrop, Google Drive, Apple iCloud
22 = User to user marketplaces e.g. Facebook Marketplace, eBay, Vinted
23 = Retail shopping e.g. Amazon, Tesco, Temu

Video viewing website/app used when online harm experienced
1 = Admire.Me
2 = Bitchute
3 = Brand New Tube
4 = Daily motion
5 = DLive
6 = Dubsmash
7 = Facebook
9 = FruitLab
10 = GoNoodle
11 = Imgur
12 = Instagram
13 = OnlyFans
14 = PopJam
15 = RevealMeme
16 = Snapchat
17 = TikTok
18 = Triller
19 = Twitch
20 = Ustream
21 = Vimeo
22 = YouNow
23 = YouTube
24 = YouTube Kids
25 = Yubo
26 = Other
27 = Can't remember
28 = Prefer not to say
29 = Lemon8
30 = Trovo
31 = Kwai

Search engine used when online harm experienced
1 = AOL
2 = Ask.com
3 = Bing/MSN
4 = Google
5 = Yahoo
6 = Webexplore.co
7 = DuckDuckGo
8 = Ecosia
9 = Yandex
10 = Info.co.uk
11 = Mojeek
12 = Other
13 = Can't remember
14 = Prefer not to say
15 = ChatGPT
16 = Google Gemini
17 = Bing AI
18 = Ekoru
19 = Ocean Hero
20 = Search HQ
21 = Tineye
22 = Baidu
23 = Qwant

Livestreaming website/app when online harm experienced
2 = Facebook Live
3 = Instagram Live
4 = TikTok
6 = Twitch
7 = YouNow
8 = YouTube Live
9 = Yubo
10 = Bigo
11 = LinkedIn Live
12 = OnlyFans
13 = Snapchat
14 = Ustream
15 = Tango
16 = LiveMe
17 = Cheetah
18 = CoCo
19 = Other
20 = Can't remember
21 = Prefer not to say
22 = X (formerly Twitter)
23 = Monkey
24 = Clapper
25 = Trovo

Online gaming platform used when online harm experienced
11 = Roblox
12 = Other
13 = Can't remember
14 = Prefer not to say
15 = Minecraft
18 = Fortnite
19 = EA Sports FC
20 = Call of Duty HQ (Modern Warfare III, Modern Warfare II, Warzone)
21 = Grant Theft Auto V/Online
22 = Rocket League
23 = Tom Clancy's Rainbow Six Siege
24 = F1
26 = The Legend of Zelda
27 = Super Mario (Wonder, Mario Kart)
28 = Candy Crush Saga
29 = Royal Match
30 = Pokémon GO
31 = Among Us
32 = Block Blast
33 = Toca Boca World
34 = Magic Tiles 3

Q&A website/app used when online harm experienced
1 = Ask.fm
3 = Reddit
4 = Quora
6 = CuriousCat
7 = NGL
8 = Beacon
9 = Other
10 = Can't remember
11 = Prefer not to say
12 = Tellonym
13 = Sendit (Instagram)
14 = Superfy

Which file sharing service were you using when you experienced ?
1 = DropBox
2 = Google Drive
3 = One Drive
4 = WeTransfer
5 = Box
6 = Apple AirDrop
7 = Apple iCloud
8 = Other
9 = Can't remember
10 = Prefer not to say
11 = Mega
12 = Amazon Photos

Which generative AI tool were you using when you experienced ?
1 = ChatGPT
2 = ChatGPT plugin e.g. on Expedia, Kayak
3 = Snapchat My AI
4 = Google Gemini (formerly Bard)
5 = Microsoft CoPilot (formerly Bing Chat)
6 = DALL-E
7 = Midjourney
8 = Character.AI
9 = Scribe
10 = AlphaCode
11 = Quillbot
12 = Synthesia
13 = Claude from Anthropic
14 = Perplexity
15 = Stability AI's tools
16 = Grok on X (formerly Twitter)
17 = Other
18 = Can't remember
19 = Prefer not to say
20 = Gauth
21 = Talkie AI
22 = DeepAI
23 = DeepSeek
24 = Sora
25 = Apple Intelligence

Type of misinformation: You said you have seen or experienced misinformation (i.e. false or misleading stories, claims or assertions) in the last four weeks. Which of the options below best describes the misinformation you saw?
1 = Health
2 = Political or electoral
3 = Climate
4 = Financial e.g. cost of living
5 = Conflict e.g. war
6 = Discrimination on grounds of gender, age, sexuality, ethnicity or other 'protected characteristics'
7 = Other
8 = Can't remember
9 = Prefer not to say

Experience of misinformation: You said you have seen or experienced misinformation (i.e. false or misleading stories, claims or assertions) in the last four weeks. Where did you see this / who did you see post/share this content?
1 = Someone I know in a mostly offline context (e.g. a friend, family member, at work including colleagues even though you m
2 = Someone I know, but only in an online context (e.g. people I interact with regularly online, through social media, gamin
4 = An official body, including a local authority
5 = A public figure or celebrity or influencer
6 = A news organisation or journalist
7 = A media outlet / organisation
8 = Other
9 = An official body outside the UK
10 = Someone I don't know online e.g. a stranger on social media

Experience of scams, fraud or phishing: You said you had seen or experienced scams, fraud or phishing in the last four weeks. As a result, did you lose any money or assets?
1 = Yes
2 = No
3 = Don't know
4 = Prefer not to say

Source of message for any contact harm: You said you have seen or experienced . Thinking about the most recent experience you had, can you please tell us who this content/message was from? Please remember that you do not have to answer this question.
1 = Someone I know who I think/know is 18 or over, who I know in a mostly offline context (e.g. school or as part of offline
2 = Someone I know who I think/know is 18 or over, who I know only in an online context (e.g. people I interact with regular
3 = Someone I know who I think/know is under 18, who I know in a mostly offline context (e.g. school or as part of offline s
4 = Someone I know who I think/know is under 18 who I know only in an online context (e.g. people I interact with regularly
5 = A stranger who I think/know is 18 or over
6 = A stranger who I think/know is under the age of 18
7 = A company or individual trying to sell a product or service
8 = Prefer not to say
9 = Don't know

Whether online content posted in the last 6 months has been taken down: If you have posted online in the last 6-months, have you had content taken down (removed)?
1 = Yes – and I understand it was taken down (removed) because it breached the service's policies
3 = No
4 = Prefer not to say
5 = I haven't posted content online
6 = Yes – but I don't understand why it was taken down (removed)
7 = Yes – but I don't think it breached the service's policies

Which of the following best describes your knowledge of the Online Safety Act?
1 = I have heard of the Online Safety Act and know a lot about it
2 = I have heard of the Online Safety Act and know a fair amount about it
3 = I have heard of the Online Safety Act but don't know much about it
4 = I have never heard of the Online Safety Act
5 = Don't know

How confident are you, if at all, that the Online Safety Act will keep children safe online?
1 = Very confident
2 = Fairly confident
3 = Not very confident
4 = Not at all confident
5 = Don't know

Thanks and qual invite
1 = Yes, I am willing to be contacted
2 = No, I am not willing to be contacted

Social Grade
1 = A
2 = B
3 = C1
4 = C2
5 = D
6 = E

Gender
1 = Male/ man
2 = Female/ woman
3 = Non-binary
4 = Prefer to use another term
5 = Prefer not to say

Ethnicity
1 = English / Welsh / Scottish / Northern Irish / British
2 = Irish
3 = Gypsy or Irish Traveller
4 = Any other White background
5 = White and Black Caribbean
6 = White and Black African
7 = White and Asian
8 = Any other Mixed / Multiple ethnic background
9 = Indian
10 = Pakistani
11 = Bangladeshi
12 = Chinese
13 = Any other Asian background
14 = African
15 = Caribbean
16 = Any other Black / African / Caribbean background
17 = Arab
18 = Any other ethnic group
19 = Prefer not to say

Religion
1 = Catholic
2 = Church of England / Scotland / Ireland
3 = Other Christian
4 = Muslim
5 = Hindu
6 = Jewish
7 = Sikh
8 = Buddhist
9 = Other religion
10 = No religion
11 = Prefer not to say

Religion
1 = Catholic
2 = Church of England / Scotland / Ireland
3 = Other Christian
4 = Muslim
5 = Hindu
6 = Jewish
7 = Sikh
8 = Buddhist
9 = Other religion
10 = No religion

Region
1 = Scotland
2 = North East
3 = North West
4 = Yorkshire and the Humber
5 = West Midlands
6 = East Midlands
7 = Wales
8 = East of England
9 = London
10 = South East
11 = South West
12 = Northern Ireland

Parent of children under 18
1 = Parent
2 = Non-parent

Working status
1 = Working full time
2 = Working part time
3 = Not working
4 = Other

1 = Most financially vulnerable
2 = Potentially financially vulnerable
3 = Least financially vulnerable

Children in household
1 = 1
2 = 2 to 3
3 = 4 to 5
4 = 6+

Number of children in household
0 = 0
1 = 1
2 = 2 to 3
3 = 4 to 5
4 = 6+

Urban/ rural
1 = Urban
2 = Rural

Frequency of exposure
1 = Net: High frequency
2 = Net: Low frequency

Impact of harm
1 = Not bothered/offended at all
2 = Somewhat bothered/offended
3 = Very or extremely bothered or offended

Satifcation with Life
1 = Lower
2 = Mid
3 = Higher

Awareness of Online Safety Act
1 = Have heard of the Online Safety Act
2 = Have never heard of the Online Safety Act

It is the responsibility of the website or app to control what is posted on their site vs. It is the responsibility of the individual to ensure what they are posting is appropriate for other users
1 = Onus on platform
2 = Neutral
3 = Onus on the individual

It is the responsibility of the search engine to control what is presented in search results vs. It is the responsibility of the individual to ensure they have the correct settings in place to only be presented with content appropriate for them
1 = Onus on the search engine
2 = The neutrals
3 = Onus on the individual

I feel confident in my ability to stay safe online vs. I do not feel confident in my ability to stay safe online
1 = Safety confident
2 = The neutrals
3 = Not confident

Using a bit of common sense when you're online usually prevents you from seeing harmful or offensive photos and videos vs. It is impossible to avoid seeing harmful or offensive photos and videos if you go online
1 = Common sense is sufficient
2 = Neutral
3 = Resigned to potential harms

The Internet has an important role in supporting free speech, even when some users might find the content offensive vs. It is important for sites to monitor and remove offensive views to protect other users
1 = Free speech advocates
2 = The neutrals
3 = Protection prioritisers

There are enough online safety measures in place vs. There should be more online safety measures in place
1 = Measures meets needs
2 = Neutral
3 = Further measures needed

For me personally, the benefits of going online outweigh the risks vs. For me personally, the risks of going online outweigh the benefits
1 = Benefits outweigh risks
2 = Neutral
3 = Risk outweigh benefits

The internet is good for society vs. The internet is damaging to society
1 = Internet is good for society
2 = Neutral
3 = Internet is damaging society

Children in household
0 = 0
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
14 = 14

Platform/ apps combined
614 = Call of Duty HQ (Modern Warfare III, Modern Warfare II, Warzone)

Left:Onus on platform - Neutral - Right:Onus on the individual
1 = Left
2 = Neutral
3 = Right

Online harms concern
1 = 5 - Very concerned
2 = 4
3 = 3
4 = 2
5 = 1 - Mildly concerned
6 = Not concerned at all
7 = Don't know

Confidence in online safety bill - Combined
1 = Very confident
2 = Fairly confident
3 = Not very confident
4 = Not at all confident
7 = Don't know