Experiences of using online services
Published: 16 February 2024
Last updated: 23 April 2025
The Online Experiences Tracker is a quantitative tracking survey that examines people's attitudes to, and experiences of using online services.
Survey: Online and Personal Wellbeing Comparison
Published: 17 April 2025
The Wellbeing Comparison survey was undertaken by YouGov on behalf of Ofcom. The core objective of this study was to assess how UK Adults perceive their general satisfaction, worthiness, happiness and anxiety both in their personal lives and when they go online.
’Appy Valentine's Day: top online dating trends revealed
Published: 14 February 2025
Our 2024 Online Nation report revealed that one in ten (4.9 million) adults used a dating app last year, but fewer people are swiping to find love, with Tinder losing 600,000 (5%) users, and Bumble Inc. dropping 300,000
Digital differences between men and women revealed
Published: 28 November 2024
Stark differences in the online lives of men and women in the UK are today revealed in Ofcom’s annual report into the nation’s digital habits.
Online Nation
Published: 28 November 2023
Last updated: 28 November 2024
Online Nation is an annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet.
Video-sharing platform users' experiences and attitudes
Published: 28 November 2023
Last updated: 28 November 2024
Ofcom has commissioned research to understand people's experiences of using, and attitudes towards using video-sharing platforms (VSP).
Why we’re supporting Get Online Week
Published: 16 October 2024
This week is Get Online Week, the UK’s largest digital inclusion campaign, aimed at helping people to boost their digital skills and confidence.
The T&Cs lie over half of people tell: using prompts to tackle it
Published: 18 September 2024
We wanted to find out if behavioural techniques could be used to increase the number of users accessing online terms and conditions (T&Cs). And does accessing T&Cs actually make a difference to how people behave online?
Understanding Online Choices, Preferences, and Welfare
Published: 17 September 2024
This paper discusses how to understand user choices, preferences and welfare in an online context.
Promoting user engagement with Terms and Conditions
Published: 30 July 2024
This is a discussion paper by Ofcom’s Behavioural Insight Hub that presents research aimed at understanding the user relationships with social media T&Cs, specifically Community Guidelines.