Online habits

Our 2024 Online Nation report revealed that one in ten (4.9 million) adults used a dating app last year, but fewer people are swiping to find love, with Tinder losing 600,000 (5%) users, and Bumble Inc. dropping 300,000

Stark differences in the online lives of men and women in the UK are today revealed in Ofcom’s annual report into the nation’s digital habits.

Online Nation is an annual report that looks at what people are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet.

Ofcom has commissioned research to understand people's experiences of using, and attitudes towards using video-sharing platforms (VSP).

The Online Experiences Tracker is a quantitative tracking survey that examines people's attitudes to, and experiences of using online services.

This week is Get Online Week, the UK’s largest digital inclusion campaign, aimed at helping people to boost their digital skills and confidence.

We wanted to find out if behavioural techniques could be used to increase the number of users accessing online terms and conditions (T&Cs). And does accessing T&Cs actually make a difference to how people behave online?

This paper discusses how to understand user choices, preferences and welfare in an online context.

This is a discussion paper by Ofcom’s Behavioural Insight Hub that presents research aimed at understanding the user relationships with social media T&Cs, specifically Community Guidelines.

Behavioural insight research shows that catching the attention of eligible consumers has more impact than simply promoting savings or quality.