Published:
26 June 2025
Last updated:
17 July 2025
In this research project, we partnered with the Behavioural Insights Team (BIT) to conduct a comprehensive behavioural audit of popular social media and video-sharing platforms (VSPs). This audit, carried out between December 2024 and January 2025, systematically mapped online design practices and assessed their impact on user behaviour and outcomes, focusing on four core areas of interest: 1) sign-up process, 2) features and functionalities affecting time spent online, 3) negative sentiment tools, and 4) reporting.