Media use and attitudes

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Making Sense of Media

In this section

Attitudes to news

We carry out regular research into people's attitudes towards, and consumption of news.

Media habits (adults)

We carry out regular research into how adults in the UK use and understand media.

Media habits (children)

We carry out regular research into how children in the UK use and understand media.

Media literacy

Our work to help improve the online skills, knowledge and understanding of UK adults and children.

Media plurality

The UK has a rich and varied news media landscape. We want to explore how the growth of online news has affected our media ecosystem.

Online habits

Our work to understand people's online habits, behaviours and attitudes.

Research, statistics and data

Survey: Online and Personal Wellbeing Comparison

The Wellbeing Comparison survey was undertaken by YouGov on behalf of Ofcom. The core objective of this study was to assess how UK Adults perceive their general satisfaction, worthiness, happiness and anxiety both in their personal lives and when they go online.

A teachable moment: opportunities, gaps and next steps from our review of Media literacy training for teachers

A teachable moment: opportunities, gaps and next steps from our review of Media literacy training for teachers.

Measuring the diversity of news content online

In this Economics Discussion Paper, we use NLP to classify the topic of each news article read by a sample of people who had their internet use tracked over one month in 2021.

More research and data