Pricing and consumer engagement

Published: 23 January 2024
Last updated: 26 February 2026

This report looks at trends in the prices of UK residential fixed broadband, fixed voice, mobile phone, and pay TV services, including Subscription Video on Demand (SVoD) services.

It covers the tariffs at which bundled and standalone services are offered and how much customers pay for these services, and looks at levels of consumer engagement, switching, affordability and customer debt.

2025 report

Pricing and consumer engagement report (PDF, 5.31 MB)

Pricing and consumer engagement data (CSV, 118 KB)

Pricing and consumer engagement: interactive report

Previous years

An econometric analysis of pricing trends in the UK

In monitoring whether the mobile sector continues to deliver favourable outcomes for consumers choosing to move or adopt new tariff plans, there are contrasting views on recent UK mobile pricing trends. Assessing trends in mobile prices is a complex task because of the degree of differentiation in tariffs offered by mobile operators. Price differences between mobile operators or between different tariffs of the same operator may simply reflect differences in the tariff characteristics or handset.

This document sets out our analysis of mobile pricing trends in the UK for tariffs that were available between 2013 and 2017. Given the difficulties with directly comparing mobile contracts, we have undertaken an econometric approach which controls for the different elements of available tariffs, and their associated handsets. This allows us to identify underlying pricing trends for consumers choosing to move or adopt new tariff plans. It does not include tariffs which were removed from the market before this period (which consumers may have remained on).

An econometric analysis of pricing trends in the UK (PDF, 896.7 KB) 19 October 2018

Older research is available through the National Archives.